From Language to Labels — A Journey of Passion, Purpose & Cotton Kurtis
What started as a career in foreign languages evolved into a full-fledged love story with fabrics, patterns, and the vibrant world of women’s ethnic wear. After completing my Bachelor’s in Italian from Italy and spending a decade in the corporate world as a language expert, I discovered that my true calling wasn’t behind a desk — it was in design, quality, and entrepreneurship.
While still working full-time, I began sourcing women’s wear from local factories as a side venture and supplying it to retail stores. This practical, ground-level exposure shaped my strong focus on quality, consistency, and having an eye for what women truly want to wear every day — something comfortable, stylish, and affordable. That’s when the seeds of my brand were sown.
From facing sourcing challenges in Lajpat Nagar/Gandhi Nagar to encountering quality gaps, I also started exploring in several other markets across India, my journey eventually led me to the right sourcing hubs that matched my vision after exploration of four years. With my younger brother helping at our small retail setup, and me managing suppliers and strategy, we built the business brick by brick — Continuously learning through every order and direct customer interaction which played a vital role.
The landmark moment/ shift that shaped this journey when I got married and My wife Dr. Unsa khanam encouraged me to enter the online world, Over time, this side hustle turned into a passion project, and eventually a full-time commitment. I took the leap, left my high-paying job, and stepped fully into this dream — driven by the belief that everyday ethnic fashion deserves attention, thoughtfulness, and a personal touch.
We together started with Instagram and expanding to our website — keeping our inventory lean, but our ambition high. From influencer collaborations to Meta ads, we’re growing one customer at a time, and we’re just getting started. This isn’t just business. This is a journey. And just when you thought the story was over… it’s only the beginning.
Today, our brand is more than just about selling clothes. It’s about making daily ethnic wear more accessible, elegant, and relevant to the modern woman. Each Kurti set we offer is a result of thoughtful sourcing, real-time feedback, and a commitment to quality — stitched with stories, dreams, and resilience.